Skip to main content

Week 2: Adding to the "Toolbox"

Nolan Fasel 

Social Media the most important tool in the toolbox — Evan Burrell

In the last blog I discussed being a Swiss-army knife when it came to marketing in general and more specifically social media marketing. In this week's blog I want to add on to that sentiment a little bit more in regards to different skills or tools that can help you become that Swiss-army knife. There are so many different forms of social media and ways that you can post on them. These different forms and ways to post can count as tools to put aside in the toolbox. For example, there is YouTube, blogs, TikTok, websites, etc. There are so many ways to advertise different types of information and the more tools that you have and know how to use the easier it is to be successful in this space. 

In my opinion in today's world most people have short attention spans. With the growth of tiktok and YouTube shorts people want more short form content. It has made people not want to listen to super long podcasts or watch super long YouTube videos. That is why I think having a super simplified website or being good at YouTube and tiktok is the way to go when it comes to social media marketing. Having the ability to have a good punchline or hook in your content and keep the viewer or reader engaged for only about 5-10 minutes is how content is evolving. It makes both sides of the content easier. The creator isn't spending hours upon hours editing and recording or creating and the viewer can get the information that they want very quickly. Being able to have this ability in the toolbox allows so much growth and ability to market in today's world of content. 

Go above and beyond when it comes to content and marketing. Give the viewers what they want. When it comes to social media marketing it is not really about what the creators want to do. It is really about what the viewers want. If they like the content they will be more engaged and more likely to get involved with the business or the content that you are promoting. 

Comments

Post a Comment

Popular posts from this blog

Week 11: Mistakes Interviewees Make

Nolan Fasel  When it comes to interviewing for a job it can be very stressful and scary at certain points. There is a certain level of preparedness that need to be done so that you are ready when it comes time to do the interview. Even though you may go through all of this preparation and feel like you are 100% ready to go for the interview there are still plenty of mistakes that are made along the way. One main mistake is when looking for a job only interviewing for big companies such as Fortune 500 companies and not having backup plans in case those interviews don't go well. Many job hunters get fixed on one specific job and if they don't get it they are all back to square one trying to find another job that perfectly fits them. In today's world it can be tough to find jobs that perfectly fit and you must find backups sometimes in order to be ready for something to fall through.  Another mistake that is commonly made is only going based off of your resume for every aspect...
Post a Comment
Read more

Week 15: Having Confidence when Job Searching

 Nolan Fasel  There is nothing more important when going through the job hunting process than having confidence. It can be an adventure when looking for a job, it can be stressful when looking for a job, and it can destroy you self-esteem at times. That is why having self confidence throughout the entire process is paramount. Believe in your abilities and the things that you bring to the table from day one. Don't get discouraged when applying for jobs and not hearing anything back for days at a time. There is a process that these companies have to run through as well. When going into an interview let the confidence show. That is showing the interviewer that you know what you are doing and that will make the interview go much smoother.  In order to get jobs and to be successful in them confidence has to be there. It's not being boastful about yourself or your abilities, but it is important to be confident. Without it, it is just like going through the motions day to day. B...
Post a Comment
Read more

Week 16: What LinkedIn Bring to the Table

 Nolan Fasel  LinkedIn is like the digital hub of your professional life – it's not just a social media platform; it's your online resume, networking event, and job marketplace all rolled into one. This platform lets you create a profile that highlights your skills, work experience, and accomplishments, essentially putting your professional self on display for the world to see. But LinkedIn is not just about showcasing; it's a powerful tool for connecting with colleagues, industry professionals, and potential employers. You can join groups related to your field, participate in discussions, and even follow companies you're interested in. This networking feature makes LinkedIn a virtual handshake, helping you build a professional community that can offer advice, mentorship, and even job opportunities. What makes LinkedIn an essential resource is its role in the job search game. Recruiters and hiring managers actively use LinkedIn to find potential candidates. By having a ...
Post a Comment
Read more